The social experiment that Dove released last week is fascinating. It has a clear message: “You are more beautiful than you think”.
Apparently, it’s not new for women to think that they are ugly. Hence the early invention of make-up, which has been around at least since the ancient Egyptians started the eyeliner trend about 4,000 years ago. Ambrose of Milan, writing in the fourth century, commented:
“[Women] erase that painting [of God] by smearing on their complexion a color of material whiteness or by applying an artificial rouge. The result is a work not of beauty, but of ugliness; not of simplicity, but of deceit. It is a temporal creation, a prey to perspiration or rain. It is a snare and a deception which displeases the person you aim to please, for he realizes that all this is an alien thing and not your own. This is also displeasing to your Creator, who sees His own work obliterated. Continue reading
A couple weeks ago, my glasses fell apart. In the process of getting new ones, I went to buy frames from a store that’s part of a nationwide chain. As I walked in, a sales person nabbed me, offering help and explaining that they recently reorganized how their products are arranged: “We’re not dividing by gender any more – we’ve grouped them by style, so it’s easy to find what you want.”
